Tips for naming your product

Name the benefit, not the feature

The best product names evoke the outcome the customer gets, not the technical feature that delivers it. Sell the destination, not the vehicle.

Standalone or brand family?

Decide early whether the product name needs to work alongside a parent brand or stand on its own. The answer changes what kind of name will fit.

Prioritize correct spelling

Customers will search for your product online and type it from memory. If the spelling isn't obvious, you'll lose traffic to misspellings every day.