Tips for naming your brand

Own it across platforms

Before deciding on a name, check availability on Instagram, X, and TikTok. A name you can't own consistently across social media is a brand you can't grow.

Aim for emotional resonance

Great brand names create a feeling before any product is seen. Ask yourself: what do you want people to feel the instant they hear this name?

Timeless beats trendy

A name that sounds current today may feel dated in five years. Choose something that works now and will still work a decade from now.