Tips for naming your business

Check trademarks

Before committing to a name, search the trademark register in your country. Using a registered name can lead to legal trouble — even unintentionally.

Think long-term

Avoid names that are too tied to your current location, niche, or product line. If you plan to grow or pivot, a narrow name can become a cage.

Get real feedback

Test your top three names with people from your target market — not just friends. First impressions reveal associations you might not expect.